When you’re doing email marketing, it’s critical to apply these subject line testing ideas. Why? You want to maximize your email open rates and link CTR (link click rates).
We are giving you a valuable set of infographics today. These are the result of months of testing of subject lines. Ideas came from A-level copywriters and other wildly successful email marketers. Collated from Geoff Dodd’s actual results.
You will need to scroll right through to see the final summary: Graphic number 4.
So, no hesitation or delay here. Feast your marketing eyes on this powerful set of subject line statistics. The column at the far right shows you the open rate percentage.
You will notice that every subject line has the recipient’s name at the start. The general statistics show that with a name, the open rate is 18.3% while without a name, the open rate is 15.7%. Our rates are considerably better.
You can use these subject line testing ideas at will to get outstanding results. Just be aware that the spam filters are looking for words of excess. Especially Gmail. They filter out a lot of sales tactics – boom into the spam folder! Many more of your emails will go into the Gmail promotions folder. Observe how seasoned marketers are able to land in the customer’s Gmail inbox. See best practices for improving your email deliverability. It’s an article by Geoff Dodd of our online Business School. Testing for deliverability of emails is also a very important specialized area.
This is the most recent summary of the above images. Note that we got a 64.1% open rate for the subject: “Re: your 7-figure plan (exact HOW-To..)” See that lower case is easier to read. Then you emphasize with a capitalized word. Keep it simple where you can.
Only the subject line: “MAXIMUM Impact…in minimum time” beat that, with a 65.6% open rate. We suggest you also try a variation of that one. Consider writing the words, Maximum Results!
The autoresponder system we recommend is accessed by clicking on image number 5. It also has useful tools for you to create very high converting Web landing pages. These are for lead capture. You can easily build a responsive email marketing list with these best-of-breed Web tools.
Then, finally, you begin your fascinating journey of ‘what works now’ with our email subject line testing ideas.
Good luck! Always follow the statistical guidelines in your online email marketing. Use our proven solutions.
Geoff Dodd, Editor In Chief, Online Course Business School, Waikato, New Zealand.
