February 2021 - Online Course Business School

Best Advertising Campaigns For Small Business

Online startup businesses have one critically urgent need: Info on the best advertising campaigns for small business. Remember this: Consumers, buyers, Web visitors have all now got ad blindness. They’re not searching for ads, but for information about solving a problem. So you must blend in with native ads. Here’s an example that is intended to look like a newspaper editorial. Well, almost: (The font you use is very important).

Does the above look like advertising to you? It’s almost a quiz. A series of questions designed to stimulate curiosity about an offer in the health and wellness niche.

Go ahead and click through. Because it takes you to a top-selling VSL. A video sales letter to the number one performing product on the whole Clickbank network!

The font is very important! Notice that the font is Times New Roman. Why? Because all newspapers use the Times New Roman font. It uses strong contrast: black letters on a white background. (The best colors to use in ads are black on white, with perhaps a touch of bright red.) These things are tried and tested.

Best advertising campaigns for small business

Example of a top selling vsl

A top-selling video sales letter does not even look like an advertising or selling piece. No, instead you give away free information that is perceived by the customer to have high value. For example, the following YouTube video supplies you with seven valuable headline templates. Ideas that have been proven to work. You’ll need to modify them and add in your own best creative ideas, to be effective. They will work:

This second example of a high performing video sales letter points out the ideal characteristics of an affiliate program. Would it have a,b,c, and x,y,z? This program ticks all the boxes and meets your needs, standards and requirements. It has no risk to you and here’s what I want you to do next …

Small to medium sized online businesses need a Web savvy approach to advertising that includes these points:

Attention grabbing headline with a benefit
A hook that is unique to catch curiosity
A story that is irresistible to read
A unique solution to a common problem
Identify the features a solution requires
You tick the boxes and meet the need
Invalidate your competitors
Call to action with a reason to buy now
A sense of urgency such as a deadline
Frequently asked questions. Answers!

IF you’d love to discover a ton more about how to write effective copywriting material then join me on this amazing journey! Get my e-Book while it’s still discounted by a whopping 81% to just $37. That’s all–for one more day.

I’m here to empower the next generation of online entrepreneurs. I want you to be the best you can be. And it all starts with the best advertising campaigns for small businesses.

Geoff Dodd, Manager, Business School

P.S. Here’s an additional tool for discovering the advertising campaigns that work best. AdSpy uncovers “the ads that you need to see.”
“AdSpy is the largest searchable database of Facebook and Instagram ads in the world, “ according to the AdSpy Website front page.

The video above clearly shows you how to use the Facebook Ad Spy tool. It is ideal for affiliate and CPA marketers. You can copy and modify the best performing advertising campaigns for your small to medium online business, using AdSpy. Start here

This service is recommended by our Business School advertising manager, Geoff Dodd.

22 Business Motivation Quotes

What if you had a superpower? Ideas for motivating and innovating are just that! Business motivation quotes that inspire you to higher performance are here…

Our inspiring set of 22 business motivation quotes is unique, because it includes quotes from The Buddha and other unexpected contributors. Soak in these wise sayings and let them imprint your future mind models.

“With our minds, we create our lives” ~ The Buddha, Siddhartha Gautama

“Action drives out thought…
But thought refines action!” ~ GD, after Koch

“Unlock presence, and you’ll find joy, bliss, elation and genius!” ~ GD

“Business opportunities are like buses, there’s always another one coming.” ~ Sir Richard Branson, Virgin Group. U.K.

“Paying attention to simple little things that most men neglect makes a few men rich” ~ Henry Ford, of Ford Motors. USA.

“If you think you can, you’re right! If you think you can’t, you’re right!” ~ Henry Ford

“What the mind of man can conceive and believe, it can achieve” ~ Napoleon Hill

“Logic will get you from A to B. Imagination will take you everywhere” ~ Albert Einstein

“Identify your problems but give your power and energy to solutions” ~ Anthony Robbins

“Success is not final; failure is not fatal: it is the courage to continue that counts” ~ Sir Winston Churchill, British Prime Minister, WWII.

“I find that the harder I work, the more luck I seem to have!” ~ Thomas Jefferson

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better” ~ Jim Rohn

“I owe my success to having listened respectfully to the very best advice, and then going away and doing the exact opposite” ~ G. K. Chesterton

“The only limit to our realization of tomorrow will be our doubts of today” ~
President Franklin D. Roosevelt

“People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy” ~ Anthony Robbins

“If you really look closely, most overnight successes took a long time” ~Steve Jobs, Apple

“I never did anything worth doing by accident, nor did any of my inventions come indirectly through accident, except the phonograph. No, when I have fully decided that a result is worth getting, I go about it, and make trial after trial, until it comes” ~ Thomas Edison

“The secret to success is to know something nobody else knows!” ~ Aristotle Onassis

“In order to succeed, your desire for success should be greater than your fear of failure” ~ Bill Cosby

“If you can dream it, you can do it” ~ Walt Disney

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful” ~ Albert Schweitzer

“The best way to predict the future is to create it!” ~ Peter Drucker

I trust you to read, think about and meditate upon our 22 business motivation quotes. If you do, as I suggest, you’ll benefit beyond your wildest dreams. You, too, can unlock your genius by experiencing your own inner reactions with full mental presence, in the here and now.

Move ever forward, with increasing momentum. You will arrive at your greatest goals.

Thanks for visiting me today.

Geoff Dodd, Author and Business Manager. Today’s editor of:
22 business motivation quotes. For further inspiration, please read our copywriting help information page. I think you’ll love it!

Simple Business Plan Free

Why do I need a business plan? Where can I find a simple template for my plan outline? Is it essential for angel investor funding to have a plan?

Every business startup must have a simple business plan. Why simple? Because the complexities will fill in later. That’s for sure. Here’s a template of ideas and questions to guide you in getting started:

The Problem and Unique Solution

What problem are you solving? What specific pain will you remove for your prospects? What unique benefits will your product or service provide? How big is this opportunity?

Company Description & Team

How is this new company set up to solve the above problem for people? Who is on the Team? Why are you and other team members the right, qualified people to deliver this service and solution? Your simple business plan is beginning to unfold intelligently when you can address these critical questions…

Competitive Analysis

Who are your major competitors? What factors can you leverage to beat them and gain market share? What advantages do you have over the competition in your industry?

Marketing funnels can be designed simultaneously in parallel with your simple business plan. Or would you plan out systems in detail later? What is your preference for the company's simple business plan? — Funneling prospects in from your target market … test here

Target Market Segmentation

Who are your precise target customers? Have you formed a demographic and psychographic picture of your ideal customer? What does this avatar look like? What segments or sub-groups does your market contain?

Phases Of Implementation

What is your planned timeline to roll out this new business? A simple business plan is always an approximation because of unforeseen delays and hurdles you’ll have to leap, such as regulations, suitable staffing, money flow, etc.

Marketing Plan

What mix of marketing channels will you be using to reach your ideal prospects? Consider these channels: Television, Radio, Magazines and newspapers, Social Media marketing (SMM is highly recommended), other niche Websites, chat groups, forums, blogs and interest groups. Posters, flyers, pamphlets, tele-marketing, webinars and word of mouth. SMS messaging and email marketing.

Financial Planning

What are your fixed costs going to be? What will your variable costs be? What projected size of budget? What precise revenue streams will cover these costs? Present a break-even analysis.

Plan for multiple streams of online income, using your creative imagination to the maximum! Consider these hot business ideas for million dollar businesses.

Funding Required

How much money are you looking for from investors? How will you allocate that funding? Place more weight on productive assets and processes that will quickly gain you earnings to create profit centers and definite streams of income.

This is the best simple business plan free because it urges you to ask yourself the right questions! This questioning process will dig out the factors and elements that can lead to financial success for your fledgling business, whether it is an online or an offline business.

Please subscribe using the brief form, above. Let’s talk. You can unsubscribe at any time. One click will do it!

Privacy policy: We hate spam with a burning passion. Your details are safe with us. We would never, ever, share your info with any third parties. Enjoy your simple business plan template, created for you in a way where you’ll derive the maximum utility and benefit.

Online Course Business School, by Geoff Dodd. Also please see >> copywriting sales letter template PDF

6 Ways To Attract More Traffic To Your Website

Holy grail of online businesses? How to attract more traffic to your Website and convert the visitors into sales. Efficiently. Watch and listen …

When you’re starting out online with a blog or Website, you need to learn some effective ways to attract more traffic to your Website. Here are six (6) proven and powerful ways to increase your numbers of visitors on The Internet.

But first, here’s a quick YouTube video I made that I believe will help your understanding of linked infrastructure online:

The text area below this video at YouTube gives you a link to go download this Free e-Book gift, about increasing your Web traffic.

How to Attract More Traffic to Your Website

Write Guest Blog Posts on reputable blogs and Web properties. An article with your signature, photo and Web link can create a lot of extra Web visitors back to your own site. You’ll get feedback from comments. You can begin to form connections with editors and with other significant people in your industry or market niche.
Comment on other blogs in your niche topic area. Leave a valuable piece of information. Take time to add value in several paragraphs. Blog visitors will feel more inclined to click your link and read more on your own web property, if they perceive you to be an expert. Give visitors the value that they are looking for on The Internet.
Roundup Of Experts. People who are authoritative in your field will be willing to write a few paragraphs, as an expert. You simply format an attractive page and provide links to these contributors. Ask them by email to kindly promote and link back to your new Web page. They are incentivized to help you, because it is also a promotion of the celebrity or contributor. About 40% of the time, you will find success and a positive response with the roundup of experts method. It simply works. You’ll get increased targeted Web traffic.
Giveaways. Webmasters often give away money, furniture, cars, shoes, T-shirts, etc. People love to see generosity on The Internet. They will spread the word and provide a lot of engagement for you. Do make sure that you collect their email addresses, and follow up with back-end email marketing. That’s where the real profits are. No further cost of acquisition.
Push notification. These simple choices to receive notifications from you, are easily set up in the Chrome browser. If readers like your quality content, they will select to receive your future notifications, with a single click.
Paid Ads. You can quickly increase your laser targeted Web traffic using pay per click, such as Google Ads or Microsoft Bing Ads. Coupons are widely available to help you get started with a free $50 or $100 worth of Google Ads. Here is a top quality, highly acclaimed paid ads training course. It was created by John Crestani, a proven super affiliate marketer on The Internet.
BONUS Method of Traffic Generation. Surprisingly, a true 1:1 ratio traffic exchange or TE like Herculist Plus can get you some responsive site traffic, in the business opportunity niche. I’ve been testing this one out for four months and it is feeding data into Google Analytics for me right now, to show the search algorithm that my blog is indeed attracting thousands of Web visitors!

Neil Patel is the absolute go-to guy when you want to know how to bring more traffic to a new website. The fastest ways are what Neil describes in this video, above. Neil has had a ton more experience in online marketing than we have. Some of these ideas are further elaborated by him. Hats off…. our credit attribution goes to Neil.

You can also subscribe below to get powerful tools that help you to attract more traffic to your Website, blog, or any Web property that you have:

Privacy policy: your details are safe and secure with us. We hate spam with a passion and would never sell or share your personal information. Relax and generate targeted Web visitors!

Geoff Dodd, Online Course Business School. NZ. Contact Geoff to chat about anything.

7 Ways To Reduce Information Overload

You’re likely feeling tired, stressed and overwhelmed these days on The Internet. Business is more competitive in 2021, online and offline. What are the 7 best ways to reduce information overload? Can we stop or prevent it entirely? Yes, you can, and these 7 suggestions for business staff, managers and entrepreneurs might be all that you need:

Simplify Your Focus and Tasks

Simplifying your goals, tasks and mental focus. Don’t try to be a ‘Jack of all trades,’ advising and providing everything to everyone. Apply the arts of delegation and outsourcing, to make your life livable. Set your top priorities clearly and tightly. Stick to one prioritized task until it is done. Put out a ‘do not disturb’ sign.
Reduce your exposure to incoming marketing promotional emails. Avoid 98% of Internet advertising like the plague. The “Attention Economy” is literally killing us. Your adrenal glands are being over-driven, pouring adrenaline into your working day. Avoid CNN and Fox News. They’ll load you up with more stressful negativity than you can stand, just for their own selfish TV ratings and profitability! It’s a psychological crime in my opinion.
Work with what you know well. Stick to the fundamental principles of design, marketing, selling, etc. Learn to write more persuasively. Don’t be tempted to buy the next shiny object that is promoted to you online. Basic principles will always work the best. The distractions being offered will only sap your business motivation.
Learn the gentle, easy art of self hypnosis for stress relief. You’ll find it is a breeze, and time well spent. Here’s a brief introduction in this 9 minute YouTube video:
Run small mastermind groups to brainstorm how to communicate more efficiently and effectively. This could help you prevent a lot of information overload
Focus more on awareness, seeing, observing and listening. Praise others more. Notice how you will feel better when you do this. Become aware of your rising level of discernment. Don’t accept the norm of frustrated information overload!
Keep counsel. You can maintain a clear head by consulting lawyers, accountants, coaches and mentors whenever it’ll help you to move forward.

The top 22 business motivation quotes inspire you to your highest performances in the online World in 2022 and onwards, says Geoff Dodd, adding ideas for how to reduce information overload on The Internet — Learn how to stop and prevent information overload online. Reduce stress. Induce alpha waves to improve your memory and increase intelligence…

Ways To Prevent Information Overload

Prevention is always better than cure. Knowledge of yourself: knowing how your mind works. What hits your emotional buttons? Watch your own thoughts and emotions emerging. Use your mindfulness skills. Learn self-mastery. As you get clear in your perceptions, you will naturally start reducing information overload. Simplicity is the key.

I trust that you have picked up a gem or two from this brief article about the 7 best ways to reduce information overload. Avoid the megatons of advertising and promotional content that is bombarding your business brain daily. That is my foremost and strongest recommendation for stopping information overload in 2021.

Privacy policy: We hate spam, too. We would never, ever, under any circumstances sell, rent or share your personal info with others. Ever. Your privacy is protected here.

Remember that the single best way to minimize and reduce information overload, is to simplify. Simplification of your mental focus, work tasks and yes – even your lofty goals!

You get maximum impact with minimal effort if you reduce information overload by learning Albert Einstein's two mental focusing methods. Simplify your mental focus — Simplify your mental focus by learning from Einstein

Geoff Dodd, Business School Online Courses, Waikato, New Zealand. Contact: +64 27 961 5445

Month: February 2021