How to Split Test a Website

How to split test a website by changing one variable at a time. Change the headline, body copy, the offer and call to action.

Get Results with A-B split testing. Here’s info on how to split test a website. You’ll be amazed how a lot of small changes will lead to a higher conversion rate overall.

Fact is – MOST successful Internet businesses belong to people who are constantly testing and tweaking their sites, always on the lookout for changes they can make that will improve their results by even a tiny fraction.

That’s because, over time, these TINY improvements add up to BIG improvements… which lead to LOTS of additional profits in the bank.

And testing is SO easy to do, we’re shocked that so few people actually do it!

To run a test on your site, you just make a simple change (a new headline, for instance), and then keep a close eye on your sales. Do they go up? Then your headline is a winner, and you keep using it. Do they stay the same or go down? Then clearly that headline wasn’t so great, and you simply get rid of it.

Once that test is over, you test something else, either keeping or dumping that change depending on your results. And then something else… and something else…

See? Easy! In no time, you’ve conducted dozens of tests that, combined, will likely push your sales skyward… or finally help you break through your “no sales” slump, and start selling products like hotcakes!

So, if you haven’t been doing any testing with your website, TODAY is the day to start!

And while there are all kinds of things you can test on your website; we recommend you start with your sales copy. It’s one of the quickest ways to turn even the most sluggish website into a sales machine.

Here are six areas of your copy that you should be testing to improve your sales, along with the three golden rules of testing that you MUST follow in order to GUARANTEE good results:

1. Test Alternative Headlines

Make no mistake… your headline is the MOST important element on your website!

The stronger your headline, the greater your chances that a new visitor will stick around on your site long enough to buy something.

A good headline should GRAB your visitors’ attention, tell them — in less than 10 seconds — what the main benefits of your site are, what makes you better than your competition, and encourage them to read further, to find out more about what you’ve got to offer.

That’s a LOT of work for one single headline to do, so understandably, it can take a while to find one that accomplishes those goals effectively… and all at the same time!

So be sure you’re constantly testing new headlines, even if you already feel like your current headline is performing for you. You may surprise yourself and find one that improves sales even MORE.

But don’t just test the content of your headline…

Bear in mind that the Internet is a visual medium, and the way a headline looks can also have an impact on its success. So be sure to test other elements, like color, and for visual interest, consider bolding, highlighting, or italicizing the most important words.

2. Test Lower — And HIGHER — Prices

Here’s something that surprises people all the time: A price that’s too low can hurt sales just as much as one that’s too high!

The average online shopper has a “you get what you pay for” attitude, and will often feel that something with a low price mustn’t be very valuable… and therefore not worth having.

So be sure to do thorough price testing. By all means test prices lower than your starting price, but be sure to test HIGHER prices, too!

And remember, it’s possible to sell fewer units of your product at a higher price point, yet still earn MORE revenue, so when choosing a winner for your price testing, don’t just look at the number of sales.

Your price is one of the MOST important things you can test, because it has such an effect on your bottom line.

3. Test Your Site’s Main Body Copy

One painful truth about the website sales copy that you slaved over to get just right is that virtually NONE of your visitors will read it… at least, not word for word.

People who come online looking for information or products tend to scan webpages, rather than give them a close read.

So, to encourage your visitors to go through your copy from top to bottom, and at least pick out all of the major BENEFITS of your site and products, there are a number of elements you can test to make the copy more scannable.

Consider trying:

  • Bulleted lists and subheads
  • Emphasizing important points with bolding, highlighting, or italics
  • Using a plain font like Arial or Verdana
  • Including relevant graphics and images
  • Plain backgrounds, including unpatterned, white, and light backgrounds

You should also test breaking up the copy into smaller chunks. Long blocks of heavy text look like too much work to read, and so people tend to ignore them completely, which will cost you sales. Your visitors should never have to work to find out what your product or service is about!

4. Test Your Overall Offer

Don’t confuse your “offer” with your price, or the product you’re selling. Your offer is actually the entire package you’re promoting, including incentives or bonuses.

To get maximum conversions on your site, you’ll want to try changing your offer by emphasizing different benefits, and trying out different bonuses.

If you’re selling a product using a long-copy sales letter, bonuses are a MUST.

But bear in mind that bonuses shouldn’t just be thrown onto the site as an afterthought. They need to be useful and relevant to your readers. The point of the bonuses is to add as much additional value to the offer as possible.

So, it’s a good idea, when possible, to test different bonuses on your site, to see if you can find some that provide the MOST value to your visitors.

Your benefits are also crucial to the success of your sales letter, so testing these is a very good idea. Your potential customers want to know how your product or service will make their lives easier. And you drive this home by focusing on benefits, not just features.

What’s the difference?

A feature is a particular highlight of a product or service, while a benefit is what the buyer actually gets from using the feature.

Attaching a benefit to the feature answers your visitor’s question: “What’s in it for me?” and gets them to imagine using your product to take care of the problem they’re trying to solve.

So, test different benefits within your sales copy (and headline) to find the ones that really click with your target audience.

5. Test Your Site Layout

Any good site statistics program will show you where your visitors enter your site, and where they exit.

If you find that most people are exiting your site from a specific page — without placing an order — you’ll want to do some testing of how your site is laid out.

Elements of your site layout that can affect your sales include:

  • The position of your opt-in offer: test different places, or even try moving your opt-in offer to a Hover
  • The layout of your site: test one, two, and three-column layouts
  • The position of your navigation links: test placing them along the top or down the left-hand side of your page
  • The prominence of your call to action: test a different size of text or bolding the call to action

By carefully testing these five copy elements on your website (your headline, pricing, body copy, offer, and layout), you can dramatically boost the conversion rates on your site

… But BEFORE you dive in and start testing, there are a few basic ground rules for testing that you MUST follow, or you’ll either end up with results that aren’t meaningful, or HARM your site’s performance… or BOTH!

Testing Rule#1: Test one thing at a time

The key to successful testing is to quickly identify each new element that HELPS your conversion rates, and keep it, while figuring out which changes HURT your conversion rates, so you can get drop them right away.

But if you changed your headline, your bonuses, and your call to action all at once, how would you know which of these changes was making a difference (either good or bad)?

So, make sure you slowly and methodically go through your website, testing one element at time, monitoring the results carefully, and then either keeping or removing each change, before you move on to the next test.

In this way, over time, even tiny improvements will add up to a BIG increase in sales!

Testing Rule #2: Use a “control” as a benchmark to measure your test

Your control is your current best-performing sales letter, email, or other test subject.

For example, if a sales letter with a particular headline is currently generating a 2% sales conversion rate, your alternative headline tests should be measured against that control.

If, during testing, another headline generates a 4% conversion rate, you’ll keep that headline, and it becomes your new control. The next time you test headlines, you’ll try to beat that new one.

The aim is to use your tests to make continual improvements.

Testing Rule #3: Make sure you’ve got a level playing field

Ideally you should run tests within the same time frame to avoid skewing your results.

For example, you shouldn’t test one headline in September and another in December when seasonal factors could make a difference to your sales. Or, if you’re testing an email, you should send the two test emails to the same number of people to get a more accurate idea of which performs better.

The other important thing to remember is to always keep a record of your test results. You may find an old test one day that you thought should have done better than it did, decide to try it again and it works like a dream!

Once you’ve completed your tests, check out the corresponding statistics to measure your results.

The key numbers to keep an eye on include your bounce rate (number of people who leave the site again without visiting beyond your first page), number of visitors who reach your order form, and your sales conversion and opt-in rates. Then you can begin testing more elements!

The truth is, your job of testing never ends… and your sales copy is just the beginning of what you can test on your site to continually increase visitors, sales, and profits.

To increase your conversion rate, by learning how to split test a website, GO HERE to Grab a Free Copy of my Exponential Copywriting e-BOOK

Split-testing elements will bring you the success you seek!

Geoff Dodd, Editor in Chief, Online Course Business School, New Zealand.

More information >>

Best Nutritional Supplements Business

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Nutritional supplements, also known as dietary supplements, are a type of product that are intended to supplement the diet and provide essential nutrients that the body needs to function properly. These supplements come in various forms, such as tablets, capsules, powders, and liquids, and can contain a wide range of ingredients, including vitamins, minerals, herbs, amino acids, and enzymes.

Benefits of Nutritional Supplements

One of the main benefits of nutritional supplements is that they can help to support normal human health and wellness. This is because these supplements can provide the body with essential nutrients that are often lacking in the diet. For example, many people do not consume enough fruits and vegetables, which are rich sources of vitamins and minerals, and as a result, may be deficient in these essential nutrients. By taking a vitamin or mineral supplement, such as a multivitamin, individuals can ensure that they are getting the necessary nutrients that their body needs to function properly.

Another benefit of nutritional supplements is that they can support the immune system. The immune system is responsible for fighting off infections and illnesses, and it requires a variety of essential nutrients to function properly. Nutritional supplements that contain vitamins C and E, as well as minerals like zinc and selenium, have been shown to help support the immune system.

Nutritional supplements can also help to support normal human health and wellness by providing the body with antioxidants. Antioxidants are substances that help to neutralize harmful molecules called free radicals. Free radicals can cause damage to cells and contribute to the development of chronic diseases, such as cancer and heart disease. Nutritional supplements that contain antioxidants, such as vitamin C and E, beta-carotene, and selenium, can help to protect the body from the damaging effects of free radicals.

In addition to supporting normal human health and wellness, nutritional supplements can also help to address specific health conditions. For example, omega-3 fatty acids supplements are known to support heart health, while glucosamine and chondroitin supplements can help to support joint health.

It is important to note that while nutritional supplements can be beneficial, they should not be used as a replacement for a healthy diet and exercise. A balanced diet that includes a variety of fruits, vegetables, whole grains, lean proteins, and healthy fats is still essential for maintaining overall health and wellness.

It is also important to note that not all supplements are created equal and some may have potential side effects or interact with certain medications. Therefore, it is always recommended to consult with a healthcare professional before starting any supplement regimen.

Summary: The Best Nutritional Supplements Business in USA

The best marketing strategy for this type of ‘consumables’ product is networking. There are, perhaps millions of home-based mom and pop entrepreneurs waiting for the right innovative company.

LiveGood has carefully studied the trends. The time is over for greedy multi-level operators who are overpricing their inferior products. They do this just to make the few 1% at the top of the matrix, super rich.

Now everyone has a fair chance. Why? Because the smart, innovative system design is a 2×15 forced matrix. You will get a generous $25 Fast Start Bonus. Plus, you’ll receive 50% MATCHING BONUS on the matrix earnings of your personal enrollees!

Why Sell These Consumable Health Products?

Overall, nutritional supplements can be an important tool in supporting normal human health and wellness. They can provide the body with essential nutrients that are often lacking in the diet, support the immune system, provide antioxidants, and help to address specific health conditions. However, it’s important to remember that they should not be used as a replacement for a healthy diet and exercise. Please, always consult with a healthcare professional before starting any supplement regimen. Ask your doctor if there are any contraindications (conflicts).

Here is the best nutritional supplements business in USA

Test out the site above by taking the free tour. Do it now, because I feel you’ll be refreshed and pleasantly surprised. Everything is better. Improvements in every feature, compared with the previous old ‘MLM’ companies.

For example, there is:

  • NO minimum product ordering requirement or expensive ‘autoship’
  • NO referring or enrolling requirement (and you can still earn up to $2,048 per month potential from the 2×15 forced matrix.)

So there is your introduction to the best nutritional supplements business in USA, Canada, Europe, Asia and Australasia. It is a Worldwide opportunity.

Grab the chance as quick as you can. SECURE yourself the Highest Position in the 2×15 forced matrix. Watch the company’s global powerline flow in tens of thousands of keen marketers, BELOW You!

Geoff Dodd, Editor in Chief, Online Course Business School, NZ. Contact Us

Network Marketing Business Model USA & Canada

Network marketing, also known as multi-level marketing or MLM, is a business model that has been gaining popularity in the United States and Canada. This model involves recruiting individuals to sell a company’s products or services, with the recruiters earning a commission on their own sales as well as a percentage of the sales made by the people they recruit.

One of the main reasons network marketing is a profitable business model is its low startup costs. Unlike traditional brick-and-mortar businesses, network marketing does not require a large initial investment in inventory or equipment. Instead, individuals can start their own business with a small investment in a product or service kit. Additionally, the overhead costs of running a network marketing business are typically low, as there are no physical storefronts to maintain or employees to pay.

Another advantage of network marketing is the flexibility it offers. Many network marketers are able to work part-time or full-time, and can do so from the comfort of their own home. This makes it an ideal business model for stay-at-home parents, retirees, or anyone looking to supplement their income. Furthermore, the business can be run on a full-time basis, and this flexibility allows individuals to work around other commitments they may have.

Network marketing also provides an opportunity for individuals to build their own team of salespeople. As individuals recruit others to join the business, they can earn a percentage of the sales made by the people they recruit. This creates the potential for residual income, as the sales made by the individuals on the team continue to generate income for the recruiter. This residual income can provide a significant source of income for the recruiter, and it is one of the reasons why network marketing can be so profitable.

Additionally, network marketing provides an opportunity for personal development and growth. Network marketing companies often provide training and support for their sales representatives, which can help individuals improve their communication and leadership skills. Furthermore, the business model encourages individuals to set and achieve goals, which can help them develop a sense of purpose and drive.

Another advantage of network marketing is that it allows individuals to be their own boss and make their own decisions. Traditional businesses often require individuals to follow strict guidelines and procedures, which can be limiting. In network marketing, individuals have the freedom to run their business as they see fit, within the parameters set by the company. This autonomy can be appealing to those who are looking for a business model that allows them to take charge of their own success.

Furthermore, network marketing is a business model that is well-suited to the digital age. With the rise of social media and online marketing, it is easier than ever for individuals to reach a large audience and promote their products or services. Network marketing companies often provide their sales representatives with tools and resources to help them market their products or services online, which can help them reach a wider audience and increase their sales.

Summary of Advantages of Network Marketing:

In conclusion, network marketing is a profitable business model in the United States and Canada due to its low startup costs, flexibility, potential for residual income, personal development opportunities, autonomy, and suitability to the digital age. It is a business model that can be run on a part-time or full-time basis, and it provides individuals with the opportunity to take control of their own success. As a result, it can be an appealing option for those looking to start their own business.

best network marketing business model for the usa and canada


Related information post: Best MLM Company India and Global

Geoff Dodd, Editor in Chief, Online Course Business School.

Disclaimer: We make no guarantees, express or implied, that you will earn a specific (or any) amount of income doing direct selling or network marketing online. It depends on your knowledge and selling skills. You are wholly responsible for your own actions and results on The Internet.

Best MLM Company In India 2023 Top 5 Network Marketing Company


Want a skyrocketing side-hustle business? Live in Mumbai, New Delhi or Kolkata? You’re a Bangalore I.T. student? Startup your side hustle online! The Best MLM Company in India and globally is here!

Network marketing in 2023 has changed and evolved. You can now get in front of the curve. Join the Club – more like a Costco discounter, with up to 75% savings on high quality nutritional supplements. Organically sourced from plants and herbs.

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Are you ready to experience the difference? The Best MLM company in India means network marketing with a new model. A CLUB that provides you highest quality nutrition at up to 75% less than its competitors. Network marketing that competes on price crushes the competition.
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Why is it best mlm company?

The older and wiser a marketer grows, the more he appreciates that ‘the system’ is the thing. It’s the same with network marketing, my friend.
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Life-changing nutritional products now available at up to 75% discount. Lock in your High Position in the member powerline. Be an Earlybird. The new pay plan is a powerful 2×15 forced matrix. Generous matching bonuses. Fast Start BONUS.

Thank you for visiting me today!

I guess that I am calling out to you, a Bangalore I.T. student. I feel that you want to earn some extra income. You already have more skills with a computer than I do. You could pick this opportunity up and run with it. You could take it up HIGH to the heavens. Chanting “om nama shivaya!”

Expand yourself vigorously through all available social networks. Anyone wanting to earn extra income? Yes, people, friends, family and work acquaintances – fellow students, all desperately desiring to make some extra cash flow on The Internet. The amazing connector.

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Geoff Dodd, Editor-in-Chief, Online Course Business School, New Zealand. Oceania. Online since 1996.


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