Instagram is now a massive selling machine. The reason why, lies in the meaning of the word, ‘followers.’ Humans copy and emulate. Thus, trends appear. Top Instagram Influencers are all those people you know well and aspire to be like: Selena Gomez with 136 million followers; Cristiano Ronaldo with 124 million followers; Ariana Grande with 118 million followers; Beyonce Knowles with 114 million followers, etc.
Followers are those who admire someone. They will emulate and go to great lengths to be like their hero or idol. Copying buying behaviors, they become like the self ideal, these followers are emotionally ravenous!
What is the meaning of influence? According to Dictionary.com, influence is, “the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others.”
Synonyms of influence indicate how close this celebrity behavior is to selling; yet it’s not! I maintain that it is image-making, to bring a follower closer to her self-ideal. Makes sense to me: persuade, convince, talk round, talk into, win over, bring round to a point of view, sway, coax, induce, inveigle, impel action but not compel, incite as in stimulate, entice, tempt, lure, cajole, manipulate, prompt…as in ‘be a stimulus to action.’
What products are suitable for influencers to promote?
Fashion clothing and accessories such as handbags, shoes, sneakers, makeup and jewelry. These products suggest that female followers are more likely to emulate their celebrity ideal.
For men, it could be similar. Sports clothing, shoes, sneakers, alcoholic drinks and leisure goods. Motor cars, boats, yachts and even possibly private jets? Lifestyle items that reflect on celebrity status and the perceived approach towards social ideals (for an age group). So psycho-graphics and demographics are a critical part of this developing picture.
Gary Vee The Hustle Helper
Never has there been a top Instagram influencer, and TikTok advocate, quite like Gary Vee. I’ve been a Gary Vaynerchuk follower for quite a while. He’s blunt, he says the ‘F word,’ but Gary’s got a heart of the purest gold. He loves the hustle and the thrill of buying and selling. Sports cards is one of his specialties and he’s mates of many rappers and hip hoppers.
TikTok, says Gary, has enormous organic reach. He brands himself right across all social media platforms as a helper and advisor to the little guy. Gary Vee is famous for vastly growing the family’s Empathy Wines business. An early angel investor in Twitter, Tumblr, Snapchat and Facebook. Founder of Vayner Media. The Vaynerchuk family emigrated from Belarus to the United States in 1978. The family of eight members originally lived jammed together in a studio apartment in Queens, New York, so it’s an authentic rags to riches story.
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See you in the influencer arena of TikTok and Instagram. Facebook and Twitter. SMM or social media marketing is the way to go in 2021.
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Geoff Dodd Business School Writer and Editor. NZ.
