Avoid those pesky spam folders and trash cans! Our tech tips for improving your email deliverability strategies will certainly elevate your email marketing results!
Proven methods are our number one priority at Geoff Dodd’s Auckland and Hamilton, New Zealand online course business school. We use global and universal business principles that apply to The Internet. For example, we closely follow how Elon Musk thinks in terms of laws and first principles in physics. Our own expertise is in business marketing psychology. We have discovered that entrepreneurs enjoy the combination of disciplines.
These World Class and very best email deliverability strategies are worth pursuing to the letter. We operate an acclaimed business school that is both online and free. Check this infographic out:
Access through the infographic
Thanks for visiting us today. I sincerely hope that your email marketing takes off and scores more hits into the inbox. Watch those spam filters, guys!
A list of buyers is your greatest business asset. Repeat purchases are essential to business survival. The money is in the list you build with an autoresponder.
They say that “the fortune’s in the follow up,” and clearly, it’s 100% TRUE that “the money is in the list.”
IF you want to survive in business, you MUST build a mailing list! No excuses will be tolerated.
Is the money REALLY in the list?
If you are involved with internet marketing you most likely will have heard one of the most important proverbs of online business:
“The Money is in the List”.
The phrase describes the relationship between large email lists and long term internet marketing success (ie making money online).
But, because list building is not that much fun or glamorous, its very easy to put it on the back burner.
Its much more exciting to create websites, products, courses, services or do social media stuff.
We waste time, money and effort on these things thinking that is the right path to follow.
And many of us fail to put the same amount of time, money and effort into building an email list and database of potential clients
But at some point we wake up like I did many years ago to the fact that you are getting little to no sales and are not on target to make a really good living online.
Truth is, without a strong subscriber list you DO NOT have an audience to sell anything to!
Many of us (including myself) have in the past done things back to front.
Sure we can create product offers and courses but it’s a good idea to take every opportunity to keep building your audience at the same time so you keep behind the eight ball.
I have always appreciated how special it is to be able to share in collected leads from other marketers subscriber lists by participating in joint venture giftswaps.
This is where the most valuable resources/leads are available to you utilising the most powerful term in marketing – free.
Leads that are pre-qualified, targeted, receptive and interested, have bought or promoted in the past.
People who have already spent money online, and are willing to spend more.
The best buyers, the best affiliates, the most engaged subscribers – they are all already out there on other marketers’ private subscriber lists.
The best part is, this is no need to go searching for new leads when others have already done the work for you.
When people CHOOSE to click on and download your gift you can be sure they ARE interested in what you have to offer.
So, I invite you to grab some free lead magnets here to start building your email list with. Don’t delay!
These conversion tools are extremely powerful. Once you realize that, you will soon be working on how to generate leads online using The Conversion Pros. They’re based in Nevada, USA. I swear by them.
ALSO readers, here’s a highly related YouTube video on today’s subject of ‘the money is in the list:’
I hope you enjoyed watching that video. Other resources are here. These tech ideas are for email deliverability testing. Make sure that your messages get into the inbox of your subscribers.
Geoff Dodd, Editor in Chief, Online Course Business School, NZ.
How to get better email open rates with subject line testing best practices. Swipe exactly which words work best right now!
When you’re doing email marketing, it’s critical to apply these subject line testing ideas. Why? You want to maximize your email open rates and link CTR (link click rates).
We are giving you a valuable set of infographics today. These are the result of months of testing of subject lines. Ideas came from A-level copywriters and other wildly successful email marketers. Collated from Geoff Dodd’s actual results.
You will need to scroll right through to see the final summary: Graphic number 4.
So, no hesitation or delay here. Feast your marketing eyes on this powerful set of subject line statistics. The column at the far right shows you the open rate percentage.
Infographic of subject line testing
You will notice that every subject line has the recipient’s name at the start. The general statistics show that with a name, the open rate is 18.3% while without a name, the open rate is 15.7%. Our rates are considerably better.
The second infographicThe third image indicating our open rates. Column at far right.
You can use these subject line testing ideas at will to get outstanding results. Just be aware that the spam filters are looking for words of excess. Especially Gmail. They filter out a lot of sales tactics – boom into the spam folder! Many more of your emails will go into the Gmail promotions folder. Observe how seasoned marketers are able to land in the customer’s Gmail inbox. See best practices for improving your email deliverability. It’s an article by Geoff Dodd of our online Business School. Testing for deliverability of emails is also a very important specialized area.
Ad test results summary
This is the most recent summary of the above images. Note that we got a 64.1% open rate for the subject: “Re: your 7-figure plan (exact HOW-To..)” See that lower case is easier to read. Then you emphasize with a capitalized word. Keep it simple where you can.
Only the subject line: “MAXIMUM Impact…in minimum time” beat that, with a 65.6% open rate. We suggest you also try a variation of that one. Consider writing the words, Maximum Results!
The autoresponder system we recommend is accessed by clicking on image number 5. It also has useful tools for you to create very high converting Web landing pages. These are for lead capture. You can easily build a responsive email marketing list with these best-of-breed Web tools.
Then, finally, you begin your fascinating journey of ‘what works now’ with our email subject line testing ideas.
Good luck! Always follow the statistical guidelines in your online email marketing. Use our proven solutions.
Geoff Dodd, Editor In Chief, Online Course Business School, Waikato, New Zealand.
Learn the best tips and tech tricks for Email Deliverability Testing. Improve your email marketing results. Land in customer inboxes with our help. Geoff Dodd.
Read our best ideas on Email Deliverability Testing. Be confident that your business marketing emails will land in your customers’ email inboxes. Not in their pesky spam folders!
There are several testing steps you can take to test email deliverability before you click send to ensure your email makes it into a customer’s inbox. Taking these extra steps, at the outset, will help improve email deliverability overall.
Setup an email address for testing
Set Up a Test Email Account. An email sent internally has great odds of getting to a fellow co-worker and the same email address, but what will happen externally? Setting up a test email account will also help to protect your company’s domain and reputation.
Verify sender domain and IP reputation
Verify Domain and IP Reputation. Several tools exist on the web that allow you to verify domain and IP reputation, and many are free. They also allow you to verify that your web category is correct to ensure you’re set up for success.
Understand DomainKeys Identified Mail (DKIM)
Learn the Tech Language. Two very important terms to know and understand are Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). In a nutshell, SPF prevents anyone else from sending emails on your behalf. DKIM adds another layer of protection and allows your recipient’s server to check if the sender is legitimate. Taking these two vital steps will help improve your email deliverability. Observe what the email headers show in emails from companies like Aweber, Getresponse, MailChimp, SendSteed and ConstantContact. How do they identify their mail servers?
Learn email numbers limitations
Numbers: Know Email Limits. Each provider sets up statistical limitations on how many emails can be sent each day and even each hour. Exceeding these limits may cause your email to be blocked. At Getresponse, use their perfect timing feature. It will send your message out more gradually.
Avoid trigger key words
Watch Email Content. There are certain ‘trigger’ words and images that will get an email blocked or even worse … blacklisted. Key words like ‘free’, ‘money’, ‘risk-free’, ‘apply now’, the list is huge. Don’t be too salesy or try too hard to close a sale. Why? Your email may never reach your lead’s inbox. Make sure that you’re sending high quality content that won’t go straight to the spam folder.
Personalize messages with recipient name
Personalize your messages. Adding a personal touch to subject lines makes each email look unique and different. It also avoids looking like spam. Personalized emails also have a higher likelihood of delivery and increased open rates.
Use Simple intent and simple paragraphs
Keep It Simple. Email campaigns filled with html, JavaScript coding, too many images, gifts, fancy fonts, and other bells and whistles may get the wrong kind of attention and look like spam. At the same time, plain and simple may also be flagged. It is important to find the right balance. Plus – always remember that the intent of the message is key.
Do smaller, highly targeted sends regularly
Focus on Targeted Sends and build gradually. If you start sending large batches on day one, inbox providers might see this as a threat and a ‘spam attack.’ In such a case, your email will automatically be marked as spam. ISP providers look for regularity and consistency in behavior.
Send quality to your best prospects
Remember Quality Over Quantity. Qualify your leads and send emails to your best prospects. While expanding your customer base is always a worthy goal, you will need to do it the right way. Don’t waste time on junk email lists that will affect your email deliverability. You also don’t want to bombard good leads. Always check your frequency, and find the balance that won’t affect email deliverability.
Clean your email contact lists regularly
Keep Contact Lists Clean. You do want to add to your lead generation lists – but don’t let the names pile up. Look for bounce backs, remove them, and keep your email marketing lists current and fresh with your best prospects.
It will certainly pay you dividends in your follow-up email marketing. Clean your lists and send only high quality messages.
Here’s a great resource for email marketing autoresponders. The company will also help you to build the very highest converting Web landing pages. This way your business will generate more leads. Turn these leads directly into sales and signups! Here’s where I built my own, personal success:
Here are further business opportunities for you. Do make sure that you cover the tech side of email deliverability testing. The main points are outlined above. Also, please visit our blue image. It will come as a major surprise. This is good stuff.
Privacy policy: Your personal info is always safe with us. We hate spam with a 4 a.m. burning passion. We will keep your private data, name and email address secure with 128 bit encryption. You can unsubscribe with just one touch or click.
Expert Help With Email Deliverability
A-list copywriter Roy Furr offers us some great tips on getting our emails delivered into customers’ email inboxes:
“It doesn’t matter if you can write AMAZING marketing emails, if…
They get filtered straight to spam.”
“That’s why smart email marketers pay very close attention to deliverability, not just things like clicks and conversions. (Sometimes they’re related, but sometimes emails written by “closers” can kill your future email deliverability.)
Today’s Mailbox Monday question is from Mark — and it’s all about email deliverability for his sales team’s emails.
Roy Furr has an excellent teaching style. Thorough, detailed, and always well thought through. You can find Roy on YouTube at his copywriting channel.
Thanks for your visit to our online business school. We work to deliver you the best opportunities for testing and trial of The World’s top marketing tools.
Geoff Dodd, Editor In Chief, NZ.
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