Thinking of placing small business ads on Google ad network for the first time? Read our experiences. Gather hot tips, ad ideas from the masters, and seasoned advice. This first image is a newspaper article lookalike from the masterful Eugene Schwartz.
Display ads work best now on the Google ad network. If you’re a small business owner, don’t leap in with a cavalier attitude. Take your time. Design a clever ad with a psychological angle, like David Ogilvy did. Here’s one I have just created for a fully automated marketing system:
Tips for Small Business Ads on Google
Your first step is to do keyword research. Try Wordstream, SEMRush and other services, as well as the Google Keyword Research Tool, inside Google Ads. Find keywords with, say, approx. 500 to 20,000 monthly searches, but with very low competition. You will find that high competition keywords are simply way too expensive for you, and outside a comfortable budget.
If you have a rare brand name, or are limited in operation to a particular town, suburb, or city, then use those specific details in the key phrases that you are bidding on. Drill down to the specifics of your target market. (Specify the demographics and even psychographics of your ideal customer avatar.)
If you’re planning to place small business ads on Google ad network, then think competitively. Research your competitors first. Look at their entire marketing process. How long has it survived for? How persuasive and convincing is their copywriting? Do they have unique benefits and a USP (unique selling proposition)? Do they have advantages in the marketplace? Can you match them? Can you out-do them?
Above all, don’t try to compete on Google ads for generic, wide ranging keywords. You must get local, customer-oriented and specific. The copy you use is mission critical. It must address the customer’s wants, needs, feelings and deepest desires. Think of his or her emotions. What specific problem is your customer trying to solve? What is your value laden, unique solution to her specific problem?
Here’s another amazing ad from Mr. Eugene Schwartz:
Most Effective Ads
As it’s becoming glaringly obvious, the most effective ads for small businesses have powerful ad copy. You either need to study copywriting yourself – or hire a professional copywriter!
That’s why we have a course on advanced copywriting. One course is free. One course is just $37 at the moment. You can see clearly from the two advertorial images by Eugene Schwartz that ad copy writing is a specialized, and highly skilled business, indeed!
Thank you for visiting us today to read our 2 cents worth about most effective ads and small business ads on Google ad network. As I say, take your time. Do a lot of reading about facebook ads, Instagram ads and YouTube ads. Microsoft Ads (formerly Bing Ads) are lower cost budget ads. They have a smaller audience reach than Google (Adwords) Ads. Some prefer the flexibility of Microsoft Ads. Test out all the different advertising platforms. Which services suit you the best? What’s the most effective, delivering the best value for your dollar?
Geoff Dodd, Online Course Business School, NZ
