Online startup businesses have one critically urgent need: Info on the best advertising campaigns for small business. Remember this: Consumers, buyers, Web visitors have all now got ad blindness. They’re not searching for ads, but for information about solving a problem. So you must blend in with native ads. Here’s an example that is intended to look like a newspaper editorial. Well, almost: (The font you use is very important).
Does the above look like advertising to you? It’s almost a quiz. A series of questions designed to stimulate curiosity about an offer in the health and wellness niche.
Go ahead and click through. Because it takes you to a top-selling VSL. A video sales letter to the number one performing product on the whole Clickbank network!
The font is very important! Notice that the font is Times New Roman. Why? Because all newspapers use the Times New Roman font. It uses strong contrast: black letters on a white background. (The best colors to use in ads are black on white, with perhaps a touch of bright red.) These things are tried and tested.
Best advertising campaigns for small business
Example of a top selling vsl
A top-selling video sales letter does not even look like an advertising or selling piece. No, instead you give away free information that is perceived by the customer to have high value. For example, the following YouTube video supplies you with seven valuable headline templates. Ideas that have been proven to work. You’ll need to modify them and add in your own best creative ideas, to be effective. They will work:
This second example of a high performing video sales letter points out the ideal characteristics of an affiliate program. Would it have a,b,c, and x,y,z? This program ticks all the boxes and meets your needs, standards and requirements. It has no risk to you and here’s what I want you to do next …
Small to medium sized online businesses need a Web savvy approach to advertising that includes these points:
- Attention grabbing headline with a benefit
- A hook that is unique to catch curiosity
- A story that is irresistible to read
- A unique solution to a common problem
- Identify the features a solution requires
- You tick the boxes and meet the need
- Invalidate your competitors
- Call to action with a reason to buy now
- A sense of urgency such as a deadline
- Frequently asked questions. Answers!
IF you’d love to discover a ton more about how to write effective copywriting material then join me on this amazing journey! Get my e-Book while it’s still discounted by a whopping 81% to just $37. That’s all–for one more day.
I’m here to empower the next generation of online entrepreneurs. I want you to be the best you can be. And it all starts with the best advertising campaigns for small businesses.
Geoff Dodd, Manager, Business School
P.S. Here’s an additional tool for discovering the advertising campaigns that work best. AdSpy uncovers “the ads that you need to see.”
“AdSpy is the largest searchable database of Facebook and Instagram ads in the world, “ according to the AdSpy Website front page.
The video above clearly shows you how to use the Facebook Ad Spy tool. It is ideal for affiliate and CPA marketers. You can copy and modify the best performing advertising campaigns for your small to medium online business, using AdSpy. Start here
This service is recommended by our Business School advertising manager, Geoff Dodd.
